A website’s goal is to provide inbound leads and visibility for your business. To accomplish that goal, your website needs to continually deliver a pleasant user experience to those who are looking for your products and services.
WordPress provides robust functionality and ease of use features, making it the ideal choice for businesses that want to keep their website content up-to-date and relevant to their target market. This dynamic, open source software has evolved into an easy to use content management system, putting you in control of your content.
2Why does my website need to be mobile responsive?
As more people are visiting websites from their smartphones and tablets than web browsers, it is also important that your website be able to support a broad range of devices. In the latest Google algorithm, websites that do not support a mobile experience may lose rank in the Google search engine results.
3Why should I have a self-hosted WordPress website?
If you want to use content marketing to help grow your business, you do need a self-hosted WordPress website on your own domain. A branded domain is a valuable asset of your business which helps it gain more visibility. When you host your website on someone else’s domain like WordPress.com, you do not own your web presence. Now most hosting companies provide 1 click install and upgrades for WordPress.
4Why do I need a blog for my business?
Not all businesses will be able to support the requirements of having a blog, but businesses who do blog get more traffic to their website than those who don’t. A quality blog helps convert that traffic into leads while establishing your business as an authority in your industry.
Every time you publish a blog post, you increase your web presence by another page which creates one more opportunity for your business to show up in search engines and drive traffic to your website in organic search.
5Why do I need to do SEO on my website?
Optimizing your website is the process of ensuring your web pages can be found when someone is searching using the most relevant keyword phrases for your business. By taking the time to optimize each page and post on your website can have a huge impact on your organic traffic.
Getting your website organically ranking high in search engines is one of the most important aspects to your marketing plan. Traffic that comes from organic search engine results is extremely cost effective, providing a high ROI if that traffic converts into paying clients.
6Do I need an email service provider and if so, which one?
If you want to email a large number of recipients, you must use an email service provider. With the amount of spam being sent, many ISPs (Internet Service Providers) will block emails that have too many recipients in the cc or bcc fields. In order to ensure your emails reach your intended audience, you should signup for a reputable email service provider, build your email list on that provider and use it to email to your list.
I recommend MailChimp for a couple of reasons:
It’s free to use for up to 2,000 subscribers and 12,000 emails per month.
It supports an RSS campaign, making it easy for you to send your blog posts to your list via email automatically. Only a few email service providers have this feature.
It supports mobile devices so your emails look good when read on a smartphone.
It now has an autoreponder feature in the free account that enables you to send a series of emails to people based on what they signed up for.
You can sign up for an account simply by visiting the MailChimp website.